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X Creative Advertisements
Click on any photo below to learn more about the campaign behind the advertisement.
#PatioForWhat Print Campaign 1On this campaign, my client asked for creative work that could help customers mentally overcome the lack of a patio in their apartment. Instead, we highlighted the 360 degree rooftop. We paired this campaign with a Rooftop Fun Kit to help make their experience on the community's rooftop more memorable. Kit included wireless speaker, lawn chairs, bottle openers and koozies. This campaign was printed on a sleek foam core posterboard and placed on an easel throughout the community. | #PatioForWhat Print Campaign 2This campaign was used to help renters imagine their experience in a new apartment that does not offer a patio. Given that the rooftop was amazing and offered 360 degree views of Atlanta, this campaign piece was meant to remind them that they can do anything you would do on a patio on the much larger, much cooler rooftop. Piece was printed on a sleek foam core posterboard and placed on easels throughtout the community. | #PatioForWhat Print Campaign 3Because what's better than having a patio?? Having an amazing rooftop! This piece was designed to help customers mentally overcome the lack of a patio in their apartment. Instead, we highlighted the 360 degree rooftop. We paired this campaign with a Rooftop Fun Kit to help make their experience on the community's rooftop more memorable. Kit included wireless speaker, lawn chairs, bottle openers and koozies. This was printed on a sleek, foam core posterboard and set up on easels. |
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My Rooftop - AWWClaim That! On this campaign, my client asked for creative work that could help customers mentally overcome the lack of a patio in their apartment. Instead, we highlighted the 360 degree rooftop. We paired this campaign with a Rooftop Fun Kit to help make their experience on the community's rooftop more memorable. Kit included wireless speaker, lawn chairs, bottle openers and koozies. This was printed on a sleek foam core posterboard. | Patio for What 2 - smallWho needs a Patio, when you have an Epic Rooftop? On this campaign, my client asked for creative work that could help customers mentally overcome the lack of a patio in their apartment. Instead, we highlighted the 360 degree rooftop. We paired this campaign with a Rooftop Fun Kit to help make their experience on the community's rooftop more memorable. Kit included wireless speaker, lawn chairs, bottle openers and koozies. This was printed on a sleek foam core posterboard. | Early Bird / Night Owl (AM)For this campaign, the client had two communities opening on the same street with different personalities. This piece was printed as a bandit sign and meant to build intrigue. |
Better mornings have breakfast (AM)To promote a new community with the name "Morningside" in the title, we decided to play up the best parts of a great morning to help with brand name association. In this case, we paired it with a crazy good breakfast. | Spa mornings make the best morningsTo promote a new community with the name "Morningside" in the title, we decided to play up the best parts of a great morning to help increase brand name association for this brand new community. These were used in digital and print campaigns. | Broooo! (AM)This piece was meant to appeal specifically to Millennials and used the Un-Marketing tactic of not over-selling the community. These were used in digital and print campaigns. |
Burst with Curiosity (AM)This piece was meant to appeal to working-class Millennials and used the Un-Marketing tactic of not over-selling the community. In fact, it doesn't mention anything about the community at all except for a small logo and website. The rest is a mystery for the curious. These were used in digital and print campaigns. | bolt be first - accentFor this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration was to find some of the best firsts and promote that feeling that those who enjoy being first feel. | First Like Phelps (AM)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration was to find some of the best firsts and promote that feeling that those who enjoy being first feel. |
Funsized is the best sizeFor this campaign, the client wanted something light and fun to take the pressure off of their small apartments. Instead of calling them small, we opted to call them fun-sized! (Imagine getting to search for tiny cute awesome things!) | Cute Tiny Dog - FunsizedFor this campaign, the client wanted something light and fun to take the pressure off of their small apartments. Instead of calling them small, we opted to call them fun-sized! (Imagine getting to search for tiny cute awesome things!) | Just Right - Funsized CampaignFor this campaign, the client wanted something light and fun to take the pressure off of their small apartments. Instead of calling them small, we opted to call them fun-sized! |
Small Packages - Funsized CampaignFor this campaign, the client wanted something light and fun to take the pressure off of their small apartments. Instead of calling them small, we opted to call them fun-sized! | Funsized Campaign - KitchenFor this campaign, the client wanted something light and fun to take the pressure off of their small apartments. Instead of calling them small, we opted to call them fun-sized! | Funsized Campaign - BathroomFor this campaign, the client wanted something light and fun to take the pressure off of their small apartments. Instead of calling them small, we opted to call them fun-sized! |
First to Say I Do! (AM - First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration was to capture some of life's best first moments. This was special, because the neighborhood catered to an LGBTQ crowd and we wanted to honor that. | First to Inspire (AM - First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. We specifically wanted to target different audiences. The inspiration for this ad was to tap into the hearts of seniors who were still young and vivacious and would appreciate a modern new community. | First To LOL! (AM - First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. We specifically wanted to target different audiences. The inspiration for this ad was to cater to women who are |
First Kiss - (AM - First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration for this ad set was to recreate the special feeling of a new first experience. This was the larger piece to be used as a poster or digital campaign. | First Step - (AM - First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration for this ad set was to recreate the special feeling of a new first experience. | First Job (AM - First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration for this ad set was to recreate the special feeling of a new first experience. |
Washington Neon Tones (AM First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration for this ad set was to tap into the feeling of missing out on something legendary. This was printed as a print piece. The colors are both a brand ploy and a way to liven a vintage theme. | Moon Landing Neon Tone (AM First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration for this ad set was to tap into the feeling of missing out.This was the main ad, because how many people would love to be the legendary first for something news worthy? The color used was meant to add new life to vintage themes. | Amelia Neon Tone (AM First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration for this ad set was to tap into the feeling of missing out on something legendary. This was printed as a print piece. The colors are both a brand ploy and a way to liven a vintage theme. |
First Computer (AM First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration for this ad set was to tap into the feeling of something game-changing. It specifically targets an older crowd that would appreciate the way computers changed everything. The colors are branded and intentionally made to look vintage. | Amelia Duotone (AM First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration for this ad set was to tap into the feeling of missing out on something iconic. The colors are branded and intentionally made to look vintage. | Washington Duotone (AM First 50)For this campaign, the client wanted to promote their First 50 Club, which was an exclusive incentive for their first 50 residents. My inspiration for this ad set was to tap into the feeling of missing out on something iconic. The colors are branded and intentionally made to look vintage. |
You're Gonna Love This Web Banner!My client needed a web banner to promote a special on their website. I sent several options for possible banners and this was their pick. My guess is that it's because the girl's excitement is pretty contagious. | Flamingle FlyerThis was a fun flyer. I searched ShutterStock for a cute graphic to make a flyer for a Flamingo-themed mixer. | General Flyer - Pet Friendly FocusThis was one of the basic templates I used for general flyer. A large photo to span the top half of the flyer with plenty of white space beneath for text. Changing up fonts and colors can break up rows of text and make the flyer more intriguing overall. |
General Flyer - Moving DayThis was one of the basic templates I used for general flyer. A large photo to span the top half of the flyer with plenty of white space beneath for text. Changing up fonts and colors can break up rows of text and make the flyer more intriguing overall. | Unleash your PETentialOne of my client had a fun idea to promote their community at Pet-Friendly and play up the pun "Unleash Your PETential!" I created two vastly different flyer options for this campaign. | Unleash your PETentialOne of my client had a fun idea to promote their community at Pet-Friendly and play up the pun "Unleash Your PETential!" I created two vastly different flyer options for this campaign. |
Galentine's Day!Galentine's Day is unofficially the day before Valentine's Day when you celebrate with your girl friends instead of your significant other. One of my clients wanted to host a Galentine's Day event, so I made three different flyers to appeal to different needs. (Galentine's Day is actually from Parks and Recreation and has been adopted by certain groups.) | Galentine's DayGalentine's Day is unofficially the day before Valentine's Day when you celebrate with your girl friends instead of your significant other. One of my clients wanted to host a Galentine's Day event, so I made three different flyers to appeal to different needs. (Galentine's Day is actually from Parks and Recreation and has been adopted by certain groups.) | Galentine's DayGalentine's Day is unofficially the day before Valentine's Day when you celebrate with your girl friends instead of your significant other. One of my clients wanted to host a Galentine's Day event, so I made three different flyers to appeal to different needs. (Galentine's Day is actually from Parks and Recreation and has been adopted by certain groups.) |
Preview Party at AWWWe had a client who was not afraid to try risqué campaigns, so when I was asked to make a flyer for a "preview party" I took it literally. They even asked me to use cheesy pick up lines in each. Lol! Yet in the end, they asked for something more tame. | Preview Party at AWWWe had a client who was not afraid to try risqué campaigns, so when I was asked to make a flyer for a "preview party" I took it literally. They even asked me to use cheesy pick up lines in each. Lol! Yet in the end, they asked for something more tame. | Preview Party at AWWWe had a client who was not afraid to try risqué campaigns, so when I was asked to make a flyer for a "preview party" I took it literally. They even asked me to use cheesy pick up lines in each. Lol! Yet in the end, they asked for something more tame. |
image008We had a client who was not afraid to try risqué campaigns, so when I was asked to make a flyer for a "preview party" I took it literally. They even asked me to use cheesy pick up lines in each. Lol! Yet in the end, they asked for something more tame. | Sexy ValentineThis was used as a sexy Facebook cover for the month of February | Fun Facebook CoverThis was used as a fun Facebook cover for one of my clients. I used people of different backgrounds to demonstrate Fair Housing. |
Fun Facebook CoverThis was used as a fun Facebook cover for one of my clients. I used people of different backgrounds to demonstrate Fair Housing. | Fun Facebook CoverThis was used as a fun Facebook cover for one of my clients. I used people of different backgrounds to demonstrate Fair Housing. | Fun Facebook CoverThis was used as a cute and fun Facebook cover for one of my clients. I used people of different backgrounds to demonstrate Fair Housing. |
#NoScandalWe were working on graphics to potentially pitch new business. Given that the company was run by women, the most Bossed Up Woman I could think of on TV at the time was Olivia Pope, so she was my inspiration for this piece. (Remember that time she asked if her team were Gladiators or B*tches?? Lol!) | GA Dome Explosion PartyOne of my clients asked me to make a quick flyer for their upcoming rooftop party celebrating the explosion of the old GA Dome. Since photos of explosions aren't sexy, I kept this flyer simple and had more fun with different font types. | See Your SELFie Here!One of my clients wanted to reuse and revamp an old campaign "See Your SELFie here!" Since it was close to New Years, I made it more sophisticated yet still able to appeal to Millennials (their target audience at the time). |
Ready for Change?One of my clients had very detailed instructions for a tax flyer. I just tried to make it as fun as I could. | Sip 'n ShopWinter is a slow sales season for apartment communities. In order to encourage new business, I planned a series of weekend pop up shops at the community. To promote the urban experience and mesh it with the holiday season, I used predominantly green and white as my main flyer colors with red as an accent. I used cool characters, edgy fonts, and witty captions to appeal to a younger demographic that may be more willing to shop at a pop up shop for holiday gifts. | Sip 'n ShopWinter is a slow sales season for apartment communities. In order to encourage new business, I planned a series of weekend pop up shops at the community. To promote the urban experience and mesh it with the holiday season, I used predominantly green and white as my main flyer colors with red as an accent. I used cool characters, edgy fonts, and witty captions to appeal to a younger demographic that may be more willing to shop at a pop up shop for holiday gifts. |
Sip 'n ShopWinter is a slow sales season for apartment communities. In order to encourage new business, I planned a series of weekend pop up shops at the community. To promote the urban experience and mesh it with the holiday season, I used predominantly green and white as my main flyer colors with red as an accent. I used cool characters, edgy fonts, and witty captions to appeal to a younger demographic that may be more willing to shop at a pop up shop for holiday gifts. | Your Place or Mine?This was one of my favorite campaigns, even though there were few art pieces associated with it. We had two communities with Accent in the title, so we played off both with the tagline "Your Place or Mine? It's Always Mine." While this campaign was a collaborative effort, I spearheaded the swag for the event. We purchased fans, koozies, drawstring bags, and t-shirts. (Funny enough, we opted to pay extra for a double cover since that popsicle stick looked a phallic when it went up the graphic.) | WWYD with $500?From time to time, I like to try out new trends. For this flyer. I tried out the duotone trend that was popular at the time. |
Make It RainSometimes I am given a request to make a flyer - or web banner in this case - to promote a new special. To make this one more interesting, I made the money look like it was coming out of the flyer (using a ShutterStock image and Photoshop). | You Have Arrived!Tasked with creating bandit signs for a community with the tagline "You Have Arrived," I played with the idea of making the map marker look like an exclamation point! | You Have Arrived Shirt OptionsFor this campaign, I mocked up shirt options with a new tagline that we borrowed from a previous campaign (no worries, the apartment communities were in two different states.) I had some fun laying out the graphics to support the tagline. The star here is a reference to the North Star and finding your way home. |
You Have Arrived Shirt OptionsFor this campaign, I mocked up shirt options with a new tagline that we borrowed from a previous campaign (no worries, the apartment communities were in two different states.) I had some fun laying out the graphics to support the tagline. The checkpoint here is a play on the location map marker in Google. | You Have Arrived Shirt OptionsFor this campaign, I mocked up shirt options with a new tagline that we borrowed from a previous campaign (no worries, the apartment communities were in two different states.) I had some fun laying out the graphics to support the tagline. The box here is a play on the Monopoly game board or a Hollywood Square. | You Have Arrived Shirts - BackTo promote a new tagline for a campaign, I mocked up various shirt options. This image is the back of the shirt. Vertical text was trendy at the time, so it made a cool distinctive touch. |
You Have Arrived.. To My Home!To promote the new tagline for a community, "You Have Arrived," I created postcard style flyers. For this one in particular, it was the foreground character's face that made me choose this image for the flyer. She looks smug in the best way and it seems to say "This is the place to arrive!" | Cartoon CampaignsI was specifically asked to do a cartoon ad for a billboard and came up with these two options. However, while my client was happy, the company president was not. I ended up revamping the campaign to something more widely acceptable given that it would be a billboard targeting a wide audience. | Cartoon CampaignsI was specifically asked to do a cartoon ad for a billboard and came up with these two options. However, while my client was happy, the company president was not. I ended up revamping the campaign to something more widely acceptable given that it would be a billboard targeting a wide audience. |
Like A Boss!As previously mentioned, our company president was not happy with the cartoon ads I designed by request, so in an effort to tame down the graphic while maintaining some level of excitement, I proposed these two ads. (They did not opt for this one.) | Money, Money, Money!As previously mentioned, our company president was not happy with the cartoon ads I designed by request, so in an effort to tame down the graphic while maintaining some level of excitement, I proposed these two ads. (They opted for this one.) | For the Love of DogsI had some fun with this campaign since it was a smaller print piece that was catered to dogs lovers who put their 4-legged family members first! |
For The Love of Dogs!I had some fun with this campaign since it was a smaller print piece that was catered to dogs lovers who put their 4-legged family members first! | This Is GrovestockI was tasked with coming up with a creative event that could get more people to tour our community. As a group, we came up with Grovestock. It was a play on Woodstock and the location of the area (Grove). For the campaign, I created hashtag signs, cool graphic buttons and tees, and a few other campaign pieces to promote the event. | Just A Little GritI was tasked with coming up with a creative event that could get more people to tour an apartment community. As a group, we came up with Grovestock. It is a play on Woodstock and the location of the area (Grove Street). For the campaign, I created hashtag signs, cool graphic buttons and t-shirts, as well as a few other campaign pieces to promote the event. The community was placed in an area that was considered "gritty" so we even played that up with the hashtag signs. |
January Web BannerFor this piece, I was asked to make a web banner to promote the latest special. Since it was still January, I wanted to promote that sense of New Year's bliss. I also decided to have a little fun with the font and letting it literally flow out of the box since the image gives off so much energy. | Diary of a Nonchalant Black WomanOne of my clients was getting ready to launch a blog, so we did a night time photoshoot on the incredible rooftop of Accent WaterWorks in Atlanta. We had to stand on the bocce ball court just to get the right angle of the twinkling city behind her. I created several flyers using images from this shoot. | Diary of a Nonchalant Black WomanOne of my clients was getting ready to launch a blog, so we did a night time photoshoot on the incredible rooftop of Accent WaterWorks in Atlanta. We had to stand on the bocce ball court just to get the right angle of the twinkling city behind her. I created several flyers using images from this shoot. |
Diary of a Nonchalant Black WomanOne of my clients was getting ready to launch a blog, so we did a night time photoshoot on the incredible rooftop of Accent WaterWorks in Atlanta. We had to stand on the bocce ball court just to get the right angle of the twinkling city behind her. I created several flyers using images from this shoot. | DNBW Logo and Blog LaunchMy client needed a logo for her new blog website. I started by sending her a few options of different logos I custom created. She liked them, but had her own thoughts about how she wanted her logo to look. For instance, I sent square logos (thinking of all the social media thumbnails) but she wanted a round logo in order to stand out. She also wanted glitter and a very specific font that we had to search and download. In the end she was very happy with her logo. | DNBW Blog LaunchAs my client prepared to launch her new blog, we decided to tease people with an exclusive first look at the content. We did another photoshoot in front of a simple white backdrop and created two very similar flyers in Canva - a free content making app. |
DNBW Blog LaunchAs my client prepared to launch her new blog, we decided to tease people with an exclusive first look at the content. We did another photoshoot in front of a simple white backdrop and created two very similar flyers in Canva - a free content making app. | DNBW Blog LaunchWhen my client launched her blog, I found one of my favorite quotes and made it into a promotional flyer - just to remind people that her blog was now live. (Remember - you have to tell people, then tell them again, and then tell them you told them!) | DNBW: Love Thy Self!It was time to remind people that my client had in fact launched a blog with amazing content, so we used a dope photo I took for her birthday and made it into a flyer promoting her latest post. |
Happy Hour Podcast x Melissa AshleyThis photo is actually a behind the scenes shot. The woman on the right needed a little help warming up in front of the camera (since being in the spotlight can be a little daunting at times). My other client decided to jump in the shoot and have some fun with her and gave her some good energy and encouragement. I decided to use the moment to snap a photo, because they were having so much fun. Interestingly enough, I was doing two photoshoots that day, so I made it into a collab flyer. | A Slay YouTube LaunchIn February 2018, one of my clients launched a YouTube channel, so I supported the launch with various social media flyers showcasing her style, personality, and most importantly, her make up. | A Slay YouTube LaunchIn February 2018, one of my clients launched a YouTube channel, so I supported the launch with various social media flyers showcasing her style, personality, and most importantly, her make up. |
A Slay YouTube LaunchIn February 2018, one of my clients launched a YouTube channel, so I supported the launch with various social media flyers showcasing her style, personality, and most importantly, her make up. | OG Logo#Throwback! This was my first attempt at a logo. I went through tons of fonts and still never found one I was happy with. I then settled on this one because at least it was somewhat unique. As for the graphic embedded into "Creative," it's a row of colored pencils. It was meant to be flexible, so I created a few others with alternative graphics in the background. I am definitely happier with my new logo which was born of strategic thinking. |
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